1 month ago
Digiday
The interest in short-form video content across social media platforms has grown exponentially, with most companies now maximizing engagement through multi-channel means. This year’s Digiday Video and TV Awards finalists focused on diversity and representation, with efforts to accurately and respectfully depict diverse communities in media. One of those categories is Best Brand Film – Series for the ‘Pets Stay Free’ campaign with Motel 6. This year’s most-entered category was Best Ad Tech Innovation, in which one finalist’s project is striving to make a difference in the DEI space. For Best Multi-Platform Video Campaign, Chewy is a standout finalist with its ‘Chatty Pets’ campaign, capturing the world exclusively through the eyes, actions and humorous inner monologues of real animals.
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