Disney Advertising held its annual Tech and Data Showcase today, revealing plans to roll out some of Hulu’s ad targeting capabilities to Disney+. In an exclusive interview with Digiday, Disney Advertising president Rita Ferro said Disney+ would get Hulu’s ad targeting capabilities beginning in April. “The past few years we have been focused on building a complete, proprietary ad server for the entire Walt Disney Company. The Disney Ad Server delivers approximately 500 million ad impressions per day, reported Variety. Story continuesDuring today’s Tech and Data Showcase, Disney added that it plans on automating 50% of its ad sales by 2024.
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