A popular savings account and a credit card business survive for now. The retreat in consumer banking comes as Goldman tries to refocus on its roots: advising corporations on deals, investing, and trading, and servicing the well-to-do. Goldman's push into consumer banking was one of the biggest changes in the firm's 154-year history. One area Goldman isn't retreating from is its relatively new credit card business, which the firm calls platform solutions. The firm is underwriter for the Apple Card, the popular credit card deeply embedded into Apple Pay that launched in 2019, as well as a co-brand credit card with General Motors.
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