In his insightful testimony, Lawrence detailed the negative ripple effect caused by the same entity operating as both promoter and ticketer, from intentionally obscured ticket fee structures for fans to added charges for artists like facility fees. Typically, the promoter takes a sizable percentage (roughly 20%) of an artist’s merch sales, and once we factor in our costs of creating and transporting the merch, it can be an even larger percentage (40%) of an artist’s bottom line. The argument is that the venue is providing us the retail space for us to sell our merch. But we’re providing all of the customers, and yet receive no cut from their many ancillary revenue streams. If you want your favorite artist to get the most out of your merchandises purchase, go ahead and buy it directly from them.
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