I’m here today to report that the state of the Super Bowl is, uh, strong. How did the Super Bowl become America’s midwinter celebration and unashamed paean to all things in excess, and not just in the partaking of either Doritos or Buffalo wings? I’m going to get creamed.” Advertising historians — assuming there is such a thing — say that’s what got the whole Super Bowl ad thing started. The quarterbacks are Patrick Mahomes and Jalen Hurts, marking the first time two Black QBs will face each other in a Super Bowl. But it was not so long ago that the NFL game seemed to be in trouble.
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