SBJ Power Up: Staying ahead of the game

12 days ago Sports Business Journal

Pac-12 athletes, starting with football players, can use Curastory to record post-game audio over their video highlights to net NIL money based on views and sponsored ads. Athletes will provide commentary over every highlight that can be edited within Curastory and distributed to their social media channels. That is an important point, since Riegg is in charge of deciding which unscripted series Netflix should run. But Riegg also has reams of data that show why Netflix is carrying more sports programming these days. With Learfield’s shift to more of a tech- and data-focused business, ANC wasn’t quite the same fit within Learfield’s ownership.
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