Column6 Launches Global Partnership with FreeWheel and its Beeswax Technology to Help Advertisers Reach More Connected TV Audiences Across the Americas
NEW YORK--(BUSINESS WIRE)--Column6, an innovative connected TV (CTV) platform, today announced it has integrated FreeWheel’s Beeswax bidder technology to optimize campaigns across Column6 supply. “We are excited to grow our partnership with FreeWheel and Beeswax’s enhanced bidding technology across the Americas,” Column6 President Josh Feuer said. About Column6Column6, a DigitalReef Company, is a global ad platform built for connected TV. The C6 Platform includes an advanced CTV ad server, unified auction and thriving CTV marketplace. This includes: unified auction with RTB and managed campaigns, audience addressability tools, real-time reporting, content signals, ad podding and frequency management.
3 months ago
Business Wire