In the post-internet era, this phenomenon has most played up in the world of social media. The last fifteen years have seen social media platforms becoming indispensable to daily conversations, news flow, marketing and media consumption worldwide. As per Statista, the top fifteen social media platforms range from Facebook, with 2.9 billion users, to Twitter, with 436 million users. Twitter users tend to be far more passionately invested in how the platform should operate than the users of any other platform. As avid cricket followers will know, test cricket has been dying – especially and ironically on Twitter – since Twitter has existed.
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