NewsLY

Stay informed, stay ahead - with NewsLY

Kylie Jenner Sells 51% of Kylie Cosmetics to Coty Inc.

Reality TV star and beauty mogul, Kylie Jenner, has sold a 51% stake in her cosmetics company, Kylie Cosmetics, to Coty Inc., a multinational beauty company. The deal was worth $600 million and has allowed Jenner to remain the face of the brand while Coty takes over the operations.

Table Of Contents

The Background of the Deal

Kylie Jenner launched her cosmetics company, Kylie Cosmetics, in 2015, with the release of her first set of lip kits. The company has since expanded to include eyeshadow palettes, blushes, highlighters, and skincare products. In November 2019, it was reported that Coty Inc. was in talks to purchase a stake in the company. The deal was finalized in January 2020.

What the Deal Means for Kylie Jenner and Coty Inc.

As part of the deal, Coty Inc. will take over the production, distribution, and marketing of Kylie Cosmetics products. However, Kylie Jenner will still be involved in the creative direction of the brand and retain a 49% stake in the company. The sale has allowed Coty Inc. to expand its portfolio and tap into the lucrative beauty market, particularly with younger consumers who are drawn to Kylie Jenner’s brand.

Kylie Cosmetics Continues to Thrive

Despite the sale, Kylie Cosmetics continues to be a successful and profitable brand. In 2019, Forbes estimated that Kylie Jenner was worth $1 billion, largely due to the success of her cosmetics company. Since then, Kylie Cosmetics has continued to expand its product line, launching Kylie Skin in 2019 and releasing new products, such as a line of lipsticks in April 2021. Kylie Jenner and Coty Inc. have stated that they plan to expand the brand globally and explore new areas of the beauty industry.

Looking Ahead

The sale of Kylie Cosmetics to Coty Inc. marks a significant moment for the beauty industry and the power of influencer marketing. As Kylie Jenner continues to be the face of the brand and involved in its creative direction, it will be interesting to see how Coty Inc. leverages its resources to grow the brand globally. Fans of Kylie Cosmetics can expect to see new products and expansions in the coming years, while also being able to witness the behind-the-scenes decisions on the upcoming season of “Keeping Up With The Kardashians,” premiering on Hulu on May 25, 2023.

Frequently Asked Questions

  • Who is Kylie Jenner?

    Kylie Jenner is an American media personality, socialite, model, and businesswoman. She is best known for her appearance on the reality TV show, Keeping Up with the Kardashians, and for founding her own cosmetics company, Kylie Cosmetics.

  • What is Kylie Cosmetics?

    Kylie Cosmetics is a beauty brand founded by Kylie Jenner in 2015. The brand initially launched with a line of lip kits, which included a liquid lipstick and matching lip liner, and has since expanded to include a range of makeup products and skincare products.

  • Who owns Kylie Cosmetics now?

    In 2019, Kylie Jenner sold a 51% stake in Kylie Cosmetics to Coty Inc., a beauty conglomerate. However, she still partially owns the company and is involved in creative decisions and product development.

  • What is the release date for the new season of Keeping Up with the Kardashians on Hulu?

    The third season of Keeping Up with the Kardashians will premiere on Hulu on May 25, 2023.

  • What did Kylie Jenner say in the trailer for the new season of Keeping Up with the Kardashians?

    In the trailer for the new season of Keeping Up with the Kardashians, Kylie Jenner addressed the family’s history of setting unattainable beauty standards, saying “All of us need to have a bigger conversation about the beauty standards that were setting. I dont want my daughter to do the things I did…I regretted a lot of the things I did, but I learned from them.”

  • 0_all-the-stars-forced-to-drop-out-of-tonights-coronation-concert-last-minute-singer-to-radio-dj-5711081Ed Sheeran and Ariana Grande skip Brit Awards 2019
    Two of the biggest names in music, Ed Sheeran and Ariana Grande, will not be attending the 2019 Brit Awards, despite being nominated for several awards. Table Of Contents Scheduling issues to blame Speculation and rumors A disappointment for fans Final thoughts Scheduling issues to blame The absence of Ed Sheeran and Ariana Grande has caused a stir among their fans, but both artists have cited scheduling issues as the reason for their non-attendance. Sheeran, who has four nominations, has a show in the US on the same day as the Brit Awards, […]
  • sss-wilkesboro-lineup-2022-1242470North Carolina Speedweeks: A Thrilling Month of Racing
    May is a month filled with excitement for racing enthusiasts, not only in Indiana with the renowned Indianapolis 500 but also in North Carolina, where a variety of thrilling races take place within a two-week period. This collection of racing events has been aptly named North Carolina Speedweeks, drawing attention to the state’s rich motorsport offerings. One of the key highlights of this racing extravaganza is the ASA National Tour, which includes two stops in the Tar Heel state. Table Of Contents Kicking Off NC Speedweeks at Historic […]
  • chris-jordan-e1682863082580-4190275Barcelona Crushes Real Betis 4-0 with Help from 15-Year-Old Phenom
    Barcelona secured a decisive victory over Real Betis with a final score of 4-0 in their La Liga matchup. The win was largely thanks to an outstanding performance by 15-year-old Ansu Fati, who made history by becoming the youngest player to score in a La Liga game for Barcelona. Fati was not the only standout player, as Lionel Messi also had a strong showing with two goals and an assist. Table Of Contents 15-Year-Old Ansu Fati Shines on the Field Lionel Messi Scores Two Goals and Provides an Assist Barcelona’s Dominant Performance Looking […]
  • usatsi_18026837_168383996_lowres-scaled-9026871Florida Panthers Restrict Ticket Sales to US Residents for Playoff Series Against Toronto Maple Leafs
    The Florida Panthers have limited ticket sales for Games 3 and 4 of their playoff series against the Toronto Maple Leafs exclusively to residents of the United States in an attempt to avoid a takeover of their home arena. The move comes after a social media movement urging season ticket holders to avoid selling tickets to resale websites or to Leafs fans. Table Of Contents Florida Panthers Stun Boston Bruins to Advance to Second Round Restricted Ticket Sales Cause Controversy Series Schedule and Key Players to Watch The Future of Ticket Sales […]
  • 1_gettyimages-142630279-612x612jpeg-4729324Understanding the Means Test for Carer’s Allowance in Ireland
    Carer’s Allowance is a financial support provided by the Irish government to those who take care of a person with a disability or a serious illness. To be eligible for this benefit, the caregiver must meet certain criteria, one of which is passing the means test. Understanding the means test is essential to determine if one is eligible for the Carer’s Allowance. Table Of Contents What is the Means Test for Carer’s Allowance? What Income is Excluded from the Means Test? What Income is Considered in the Means Test? How is the […]